The Team

Muhammad Shoaib

Chief Executive Officer

Has done bachelor degree in Electrical Engineering from NWFP UET Peshawar with honours. Major specialized subjects during studies were from the field of Telecommunications. After graduation (1987), joined Research & Development Department of Carrier Telephone Industries (CTI) Islamabad. CTI is a joint venture of PTCL & Siemens Germany. During his stay at CTI (till 1996) was involved in design & development of several telecom related projects initially as a team member and later as project leader. Relay Repeater, Fully Automatic Line tester, Digital PABX, Automatic Call Distribution System & Directory Assistance (17), Wireless Adapters for Mobiles & Switch mode power supplies are few to mention from the list of projects undertaken by him at CTI.

Joined Worldcall as a founding member as Director Technical, carried out complete network and product design & implementation of ‘Hello’ with the help of team members. Maintained close liaison with the PTA and PTCL top and lower management for this project.

when Cable TV service was legalized and licenses issued, Worldcall was the first company to come up with the Idea of Hybrid Fibre Coaxial (HFC) network including Internet Over Cable (IOC) deployment and started its operations from Lahore by deploying optical fibre cable and associated nodes all over the city. As Group Director Technical, supervised all technical aspects including technical operations of the project.

After gaining significant experience from Lahore, replicated the same HFC model at Karachi with even better approach. Optical fibre cable was deployed all over Karachi in major & minor rings with reduced node size for better quality of service and network management.

When Telecom Market was deregulated in Pakistan in year 2003 and Licenses were awarded for Long Distance International (LDI), Local Loop (LL) and Wireless Local Loop (WLL) networks, was actively involved in making policies and recommendations to the Ministry of IT & Telecom, The PTA and PTCL. As the main regulatory liaison person helped Worldcall successfully acquire those licenses and be the first one to start rolling out LDI, LL and WLL networks. Worldcall also started planning for laying Optical Fibre Long Haul network from Karachi to Peshawar in redundant Rings. As Group Director Technical successfully handled all Technical (from design to roll out and project management), regulatory and inter-operator liaison aspects of all these projects.

Left Worldcall in January 2007 to join Technology At Work (Pvt) Limited (T@W) as CEO and founding Director. From this platform is providing consultancy, project management and implementation services in ICT sector.

Shahid Maqsood

Chief Operating Officer

Graduate in Electronic with Master Degree in Business Management having 18+ years’ experience of ICT sector in & outside Pakistan. Core expertise of Planning, Implementation, Operations & Project Management. Extensive experience in Deployment, O&M, Consultancy & Technical Audit Services for GSM Networks, Fibre Optic Cable Networks, CATV Networks, CDMA (WLL) Networks and Broadband Networks. His role in the company is;

  • From Business development to Strategic Operations Management and Implementation
  • Manpower planning/management, Budget forecasting and Optimization of Finances.
  • Scheming strategies & procedures for the timely achievement of objectives & goals of the project.
  • Ensure compliance to standards, monitor quality of service, management of the available resources.
  • Make sure that the project is completed within the time lines agreed with the clients.
  • Prepare Proposals/ feasibilities for the viable projects.
  • Dealing with Clients, Vendors and regulatory authorities

Some of projects delivered by him;

  • Technical Audit Services for GSM Network deployed by China Mobile (CMPAK) for Rural Telephony Project in Baluchistan (Nasirabad Lot & Turbat Lot) for USFCo.
  • Technical Audit Services for Broadband Network deployed by Worldcall, Wateen Telecom and PTCL  in  Gujranwala (GTR) & Faisalabad (FTR) Telecom Regions for USFCo
  • Technical Audit Services for Fibre Optic Cable Network (Civil Works, Cable & Plant, Systems) deployed by M/s Wateen Telecom in Sind & Baluchistan for USFCo
  • Managing O&M Services of OFC Network for Worldcall & Telenor in 20 cities of Pakistan.
  • Broadband Consultancy Services to USFCo in Multan Telecom Region & Northern  Telecom Region
  • Consultancy Services to USFCo for MCTs in province Sind and Baluchistan
  • Consultancy Services to USFCo for Establishment of Computer Labs in Higher Secondary Schools & Colleges of flood affected areas in Punjab & KPK.
  • Management of Wireline& Wireless Payphones Network
  • Managing Hardware Repair Labs for CATV/ HFC, CDMA and WiMAX Modems in Lahore & Karachi
  • Deployment of Video Surveillance System in Lahore for Safe City Project
  • BTS Rollout for WLL & GSM Network


Nahil Mahmood

Senior Consultant

  • Formerly CISO at one of the largest commercial banks in Pakistan, looking after IT compliance, IT security, and security governance across the entire banking infrastructure (1150 branches)
  • Overall Twenty (20) years of experience in telecom/banking, networks, and Information Security
  • Credible Information Security leader in Pakistan holding a number of positions such as:
  • President & Founder of Cloud Security Alliance (Pakistan),
  • Founding Board Member of Pakistan Information Security Association (PISA)
  • Chapter Leader Open Web Application Security Project (OWASP) for Lahore,
  • Chapter Leader for Pakistan Information Security Association (PISA) for Lahore
  • Frequent speaker and Chairperson at International and national conferences on Information Security, cloud security, and cloud computing
  • Formerly Advisory Network Specialist at IBM Pakistan
  • Broad technical and management background with demonstrated leadership experience
  • Achieved CCIE (Routing & Switching) on Jan 3, 2008 in Dubai, UAE
  • Bachelor’s degree in Electrical Engineering (1997) from University of Texas at Austin (Austin, Texas, USA)

Abbas Raza

Director Planning & Strategy

Mr. Abbas Raza having an engineering degree in ‘Telecommunications’ coupled with a wealth of experience of  more than 17 years headed and delivered high profile projects e.g. delivery of GSM infrastructure for Telenor and Warid Telecom, two of the leading mobile operators in Pakistan.

  • Currently also contracted to help setup GSM infrastructure for one of the largest operators in Indonesia.
  • Worked with the Army’s C4I directorate, provided a cost effective solutions for their Command and Control System and implementing it in their field environment. This involved Network and System designing of Wireless LAN, Broadband and Packet Switches along with handling of Security Issues and Cost Benefit Analysis of the (US) $ 4 million project.
  • Managed projects of Siemens for Iran and Pakistan.
  • Managed Operation and Maintenance sites of Siemens for public voice and data networks.

Involved in customer relationship building and problem solving services to Mobile (GSM) and fixed operator on various communication features and system integration

  • Managed and planned as Project Manager different up-grade projects for both fixed, mobile networks (GSM) and implementation of turnkey solutions for different ISP customers.
  • Managed the commissioning of Siemens networks for Enertel, NV.
  • Administered operational acceptance of Siemens’ network.
  • Imparted technical training to Enertel staff about the Siemens network.
  • Testing, commissioning and acceptance of voice and data networks.
  • Operations and maintenance of Siemens Networks.

Adnan Aslam


Telecommunications executive with more than 20 years of fixed telecom, wireless and cable experience in emerging markets. Extensive experience in network development and restructuring, management of medium to large network organizations, dark fiber cost analysis, wireless access network backhaul financial due diligence, technical program/project management, operations model development and determining network investment strategies.

  • Commissioning, Integration and Operations of telecom networks.
  • Triple Play network – Project Engineering, Implementation and Operations
  • DWDM/ NGN, HFC, FTTx – Network Engineering, Deployment and Operations
  • Alcatel- Middle East where he played a major role on a 100million US dollar Hybrid Fiber Coaxial (HFC) CATV/Broadband project in two key cities of the region (Dubai and Abu Dhabi)

Rifat ullah bajwa


Diverse knowledge and experience in I.T. applications and industrial setups i.e. Textile, CATV, TV Channels, Satellite communications, CAD/CAM etc.

Did pioneer work for first private satellite based TV channel up-linked from Pakistan, latter initiated the launching of three TV channels within a span of two years.

Working as Director I.T/Technology with Aroura Broadcasting, planned and deployed a state of the art TV channel within the stipulated time frame. Launched first time in Pakistan, satellite based news gathering vans (DSNGs) for budgeted outdoor operations. Head another I.T. company to develop Asset management and ERP systems for Dawn News TV.

As Head of Broadcasting and I.T., deployed the first Pakistan based Hybrid TV Channel called “AAJ TV” within the targeted time of one month. Also planed and deployed the cheapest TV Channel “PLAY TV” for lifestyle and music programming for the Recorder Television Network.

He also has been managing a system development company to develop international standard software as per industry requirement.

Ahmad Salman Arshad

Director Finance

Mr. Salman is Chartered Accountant and having experience of more than 18 years in taxation and compliance services, business process re-engineering, finalization and supervision of statutory and special audits, special audits for checking compliance with donor requirements, preparation and post implementation evaluations of accounting and Internal Control Systems, advising clients on risk management, handling of issues related to Management Information System, Management Consultancy Services, corporate and secretarial issues and tax related issues.

He has expertise in different sectors such as organizations in the banking and financial sector, microfinance, industrial manufacturing sector, development sector, telecommunication, oil and gas, manufacturing and engineering concerns, insurance, power producing and distribution companies, finance and investments companies, hotels, brewery industry.